For the Twin Cities Thanksgiving Tip-Off Tournament, I designed custom scouting books for 25 different teams. Each book featured team stats, matchups, and visuals uniquely tailored to each school’s branding. While the version shown here is a generic template for confidentiality purposes, the final deliverables were fully customized.

In addition to layout and visual design, I managed the full production process—from content organization and data formatting to preparing files for print—ensuring accuracy, consistency, and fast turnaround under tight deadlines.

I also developed event branding that extended across various touchpoints, including t-shirts, water bottles, and concessions packaging. To further support the event’s presence and engagement, I created and managed social media content, aligning all visual communication under a unified brand system.