The Ministries Appeal is a collaborative fundraising initiative that supports vital programs extending beyond any single parish. As part of the rebrand, my partner and I set out to modernize the identity and increase engagement—especially among younger parish members. This included refreshing the color palette, typography, and photography to create a more inclusive and contemporary visual tone. Alongside traditional materials like brochures and in-pew envelopes, we introduced new deliverables such as posters, stickers, and QR code integrations to meet audiences where they are and make participation more accessible and engaging.