As part of a competitive, real-world marketing initiative during my final semester at Michigan State University, I participated in an integrated campaign challenge led by the United Dairy Industry of Michigan (UDIM). Working in a dedicated student agency team, we were tasked with developing experiential marketing strategies to engage college students on campus.

Over the course of the semester, we conducted audience research, crafted a strategic campaign platform, and developed concept-driven creative mock-ups—spanning social content, out-of-home activations, and in-store experiences. Our work culminated in a formal pitch to UDIM executives, and our campaign earned second place in a statewide competition involving teams from multiple universities.